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Vietnam's Furniture Industry Trends And The Advantages Of Manufacturing In Vietnam

Vietnam has emerged as a leading destination for furniture manufacturing, attracting a growing number of companies seeking high-quality products at competitive prices. The country's furniture industry has experienced rapid growth in recent years, with the export value reaching nearly $7 billion in 2020, according to Dezan Shira & Associates (2021)


One of the key factors driving Vietnam's furniture market is the increasing demand for sustainable materials. Bamboo and rattan, in particular, are among the most popular materials used in furniture production in Vietnam due to their abundance in the country and their natural and eco-friendly properties.

Bamboo is not only sustainable but also has a higher tensile strength than steel, making it an ideal material for furniture construction. Meanwhile, rattan is lightweight and flexible, making it a popular choice for outdoor furniture.

Vietnam's focus on sustainable materials aligns with the global trend towards environmentally friendly products, making it an attractive destination for companies seeking to produce eco-friendly furniture.


In addition to sustainable materials, the demand for modern and minimalist furniture designs is also on the rise in Vietnam. This trend is driven by the rise of urbanization and the need for space-efficient and multi-functional furniture.

According to Furniture Today (2022) consumers in Vietnam are increasingly seeking furniture that is both stylish and practical, with features such as hidden storage and multi-functional designs.

The popularity of modern and minimalist designs is also reflected in the color choices, with neutral tones such as beige, gray, and white remaining popular as they provide a timeless and versatile backdrop for various design styles.


Ken Research reports that the demand for bedroom and living room furniture remains high in Vietnam, but there is also a growing interest in outdoor furniture as more people seek to create comfortable and inviting outdoor living spaces. This trend is particularly notable in urban areas, where residents often lack outdoor space but are looking for ways to bring greenery into their homes.


Custom-made furniture is also gaining popularity in Vietnam as consumers seek unique and personalized pieces that reflect their individual styles. Furniture Today reports that many Vietnamese consumers are willing to pay a premium for custom-made furniture that meets their specific needs and preferences. This trend is also reflected in the growing number of online furniture retailers in Vietnam, who offer custom-made furniture options to cater to the demands of discerning consumers.


Regarding manufacturing advantages, Vietnam's low labor costs and favorable investment climate make it an attractive destination for companies looking to produce high-quality furniture at a competitive price point.

Vietnam is one of the most attractive destinations for foreign investors in Southeast Asia, with a rapidly growing economy and a strong focus on developing its manufacturing industry (World Bank, 2021).

Additionally, Vietnam's strategic location in Southeast Asia makes it an ideal location for companies looking to access the wider Asian market.

Find out more reasons why you should source and manufacture in Vietnam In conclusion, with its abundant natural resources, focus on sustainability, and growing demand for innovative and personalized designs, Vietnam's furniture market offers great potential for companies looking to manufacture high-quality furniture at a competitive price. The country's favorable investment climate, low labor costs, and strategic location make it an attractive destination for furniture manufacturers seeking to expand their operations in Asia. —-

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