About Us
CREATING VALUE HAS ONLY BEEN OUR PRIME FOCUS.
Our Story
Understanding our customers’ challenges and being there to work hand in hand in delivering added value services is what is at the core of Rockhill Asia. In placing the end consumer first, we thrive to work in a transparent and win-win environment, putting aside politics and unnecessary tensions.
Rockhill Asia was established in 2014 by the current Managing Director, Fiona Li with a key focus in helping retailers with better purchasing options outside our their domestic supplier list. Fiona and her team have an extensive experience in sourcing from China, Vietnam and Indonesia, having lived in all 3 countries. With teams located across China and Vietnam, Rockhill Asia is able to provide direct factory, reactive range proposals and proper insights on what is happening on the ground.
The later arrival of Claude Rety as Executive Director has allowed the company to setup the Retail Consulting division. Thanks to his extensive experience in Trading, Supply Chain and Retail Commercial Development, this allows Rockhill Asia not only to offer great products but also to setup the actual retail model including branding, design, concept and project follow-up.
Meet the Team
Vision, Mission & Purpose
Vision
By 2033, Rockhill Asia aspires to be the preferred procurement partner for leading global retailers, revolutionizing procurement practices through innovative technology, and expanding our influence with in-house product development, ultimately becoming a globally recognized sourcing solution.
Mission
We empower global retailers through tailor-made and innovative procurement solutions from Asia.
Purpose
Our purpose is to open the doors to reliable and creative manufacturing solutions in Asia for retailers worldwide. We aim to make the buyers' jobs easy, serve by solving, and create an environment beneficial to all stakeholders involved.
Core Values
Prioritizing swift, thoughtful, and adaptable client service
Driven by product enthusiasm to deliver high-quality results
01
PASSION FOR EXCELLENCE
02
LEARNING & INNOVATION
03
TRANSPARENT RELATIONSHIP
04
CLIENT-CENTRIC
AGILITY
Cultivating creativity with continuous learning
Ensuring fast, dependable services with technology
Building trust with openness, respect, and care
05
TECHNOLOGY-DRIVEN RELIABILITY
Our Niche
Rockhill Asia stands out by going beyond standard procurement, creating custom sourcing solutions that prioritize clients, ethical values, and innovation.
Our Guarantee
At Rockhill Asia, we guarantee rapid sample development and delivery. If we are unable to have your samples developed and ready to be shipped within two weeks of the request, we will
PROVIDE THE SAMPLE DEVELOPMENT SERVICE FREE OF CHARGE.