About Us
DRIVING VALUE THROUGH STRATEGIC SOURCING AND PROCUREMENT SOLUTIONS IN ASIA
Our Story
We believe that great sourcing starts with understanding. We work hand in hand with our clients, retailers, wholesalers, and brands, delivering value-added procurement services. By placing the end consumer first, we foster a transparent, win-win sourcing environment, putting aside politics and unnecessary tensions.
Rockhill Asia was established in 2014 by the current Managing Director, Fiona Li. Rockhill Asia was built to offer better procurement outsourcing solutions in Asia for global retailers seeking alternatives beyond their domestic supplier lists.
Fiona and her team have extensive experience in sourcing from China, Vietnam, and Indonesia, having lived in all 3 countries. With local sourcing teams on the ground across Vietnam and China, Rockhill Asia operates as a trusted Asia sourcing agent and procurement partner, offering direct factory access, real-time range proposals, and grounded insights from inside the manufacturing hubs.
The later arrival of Claude Rety as Executive Director has allowed the company to set up the Retail Consulting division. Thanks to his extensive experience in Trading, Supply Chain, and Retail Commercial Development, Rockhill Asia now goes beyond sourcing. We not only offer great products but also set up the actual retail model, including branding, design, concept and project follow-up.
The Rockhill Way
Vision
By 2033, Rockhill Asia aspires to be the preferred sourcing and procurement partner for leading global retailers. We will redefine global procurement through innovative technology and expand our influence with in-house product development, ultimately becoming a globally recognized sourcing solution.
Mission
We empower global retailers through tailor-made and innovative procurement solutions from Asia.
Purpose
Our purpose is to open the doors to reliable and creative manufacturing solutions in Asia for retailers worldwide. We aim to make the buyers' jobs easy, serve by solving, and create an environment beneficial to all stakeholders involved.
Who we are.
Rockhill Asia is powered by a multicultural team with roots in Vietnam, China, and the United States, combining local sourcing expertise with global retail knowledge.
With decades of combined experience inside leading retail organizations and on the factory floor, we understand the full value chain, from product development and supplier negotiations to quality control and logistics.
We speak the language of both buyers and manufacturers, ensuring alignment, efficiency, and results at every step of your sourcing journey.
Your Local Sourcing Team in Vietnam & China
Rockhill Asia team supports end-to-end sourcing and procurement directly on the ground.
Core Values
Our Niche
Rockhill Asia stands out by delivering custom sourcing and procurement solutions from Vietnam and China. We prioritize client needs, ethical sourcing, and innovation, including multi-factory shipment consolidation for streamlined, cost-effective logistics.