About Us
Helping businesses source, build, and operate better in Asia
Our Story
We believe great sourcing starts with deep understanding. By working hand in hand with retailers, wholesalers, and brands, we deliver value-added sourcing, supply chain, and operational support in Asia, always with the end consumer in mind. This focus allows us to build a transparent, win-win environment driven by real results.
Rockhill Asia was established in 2014 by our Managing Director, Fiona Li. The company was built to offer stronger procurement outsourcing solutions in Asia for global retailers looking beyond their domestic supplier networks.
This mission is driven by "feet on the ground." Fiona and her team bring decades of sourcing knowledge from living and working across China, Vietnam, and Indonesia. Today, Rockhill Asia acts as a trusted sourcing and on-the-ground execution partner, providing direct factory access, real-time range proposals, and practical insights directly from Asia’s manufacturing hubs.
Our capabilities further expanded with the arrival of Claude Rety as Executive Director, who led the development of the Retail Consulting division. By integrating expertise in trading and commercial development, we now go beyond sourcing. We not only offer great products but also set up the actual retail model, including branding, design, concept, and end-to-end project execution.
The Rockhill Way
Vision
By 2033, Rockhill Asia will be the most trusted Asia-based execution partner for global retailers. We operate as a seamless extension of their headquarters, ensuring visibility and consistency while operational challenges are managed at the source.
Mission
Rockhill Asia is your on-the-ground partner across Asia, bridging the gap between strategy and execution, aligned with long-term business goals. We support our global partners to run, plan, and manage product supply chains so you can focus on growth and high-level decisions.
Who we are.
Rockhill Asia is powered by a multicultural team with roots in Vietnam, China, and the United States, combining local sourcing expertise with global retail knowledge.
With decades of combined experience inside leading retail organizations and on the factory floor, we understand the full value chain, from product development and supplier negotiations to quality control and logistics.
We speak the language of both buyers and manufacturers, ensuring alignment, efficiency, and results at every step of your sourcing journey.
Your Local Sourcing Team in Vietnam & China
Rockhill Asia team supports end-to-end sourcing and procurement directly on the ground.
Core Values
