Product Development Services for Home Goods Brands
From Concept to Shelf — Bringing Product Ideas to Life
Product development at Rockhill Asia goes far beyond sourcing. We partner with brands to turn ideas into market-ready products—whether you’re creating a standout hero item, extending a collection, or testing new private label ranges. With local expertise in Vietnam and China, we provide hands-on, end-to-end support tailored to your business goals.
Product Innovation Backed by Market Insight
Fresh Ideas from Asia’s Trade Fairs & Factory Floors
We stay close to the ground—visiting trade shows, workshops, and factory showrooms—to identify what’s next in materials, finishes, and production techniques.
Our teams continuously scout for inspiration and turn that into development pipelines that reflect your brand identity, positioning, and pricing targets.
Here’s how we support you:
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Curated proposals based on category and consumer trends
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Factory-sourced designs aligned with your market and margins
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Suggestions for materials and finishes that elevate your offer
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Collection development to expand one style into a full, cohesive range
Whether it’s one item or a full assortment, we work with you to build meaningful, well-crafted products that resonate with your customers—beautifully designed, properly costed, and production-ready.
Technical Pack Development
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The Secret Language Between Design and Production
Turning ideas into products starts with clarity. Our team bridges the gap between your design vision and the factory floor by creating precise, easy-to-execute technical packs.
Each tech pack is tailored to reduce production errors, ensure consistent quality, and save valuable time in communication.
What we include:
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Clear product specs and dimensions
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Material, finish, and hardware guidance
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Construction details and visual references
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Packaging, labeling, and compliance instructions
We work closely with your internal team or designers to make sure every detail is aligned, so your factory can focus on doing what they do best: producing great products.
Custom Product Development for Private Label, OEM & ODM
Build Distinct Collections.
Designed with Your Brand, for Your Market
We support both OEM and ODM product development, because every client works differently.
When you have an in-house design team, we act as your ODM partner, turning your concepts into manufacturable products. We help translate your vision into production-ready pieces with the right materials, finishes, and construction for Vietnam and China.
When you provide a seasonal mood board, we develop OEM proposals, ready designs tailored to your direction. From fine-tuning colors to suggesting trending materials, we help you create cohesive assortments quickly and effectively.
Most of our clients use a mix of both:
✅ OEM to respond fast to trends or price needs
✅ ODM to build unique designs with your team
✅ Both to launch complete, seasonal product ranges efficiently
Whether starting from scratch or working with proven ideas, we support your development from mood board to sample, in close collaboration with trusted factories and design partners. All with real-time feedback, local follow-up, and seamless handoff to production.
Why Choose Rockhill Asia for Product Development?
✅ Local Expertise, Global Vision
Our teams in Vietnam and China work directly with factories, staying close to trends, materials, and manufacturing innovations.
✅ Direct Access to Asia’s Innovation Hubs
We regularly scout trade fairs, supplier showrooms, and artisan workshops to source fresh ideas that align with your brand.
✅ From Idea to Execution
We handle technical packs, product specs, labeling requirements, and all the fine print—so your designs translate smoothly into production.
✅ OEM, ODM & Private Label Ready
Whether you're customizing a concept or starting from scratch, we support your strategy with tailored development pathways.
✅ End-to-End Development
From first sketch to finished goods, we manage the process with speed, flexibility, and accuracy.