Experience shaped by factories, suppliers, and real-world challenges
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China
Extensive sourcing networks spanning markets, factories, and diverse consumer product categories
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Vietnam
Operations hub for furniture, handicrafts, home décor, and household goods
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Indonesia
Natural materials, rattan and bamboo sourcing, artisan production
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Myanmar
Building category ranges for daily-use products suited to the local consumer.
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USA
Major buyer markets bringing retail solutions for North American retailers
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France
Trend-led buying and long-term production partnerships in home and lifestyle retail.
Over the past decade, Fiona has lived and worked across China, Vietnam, and Indonesia, building extensive experience in sourcing, manufacturing, and supply chain operations across Asia.
She has spent that time inside factories, alongside suppliers, and embedded within retail buying cycles, gaining firsthand insight into the challenges that impact product quality, production timelines, and sourcing outcomes.
Today she leads a multicultural team based in Ho Chi Minh City and China, supporting retailers and brands across a wide range of product categories. By bridging the gap between product vision and factory execution, Fiona helps businesses make informed sourcing decisions, build reliable supplier networks, and create supply chains that hold up over the long term.
Retail Expertise
What Fiona understands about how retailers actually work.
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Retail Buying Cycles
Fiona has worked directly within retail buying timelines, understanding how lead time, sampling windows, and go-live schedules drive sourcing decisions before a single order is placed.
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Supplier Negotiation
Fiona negotiates on behalf of retailers with an understanding of both sides, awaring of factory margins and constraints, while keeping the buyer's cost and quality targets at the centre of every deal.
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Assortment Planning Logic
Range-building isn't just about finding products. Fiona approaches sourcing with an awareness of how retailers construct category assortments, balance price tiers, and manage SKU count across seasons.
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Quality Standards by Retailer Type
Different retail channels carry different quality expectations. Fiona's experience spans mass market, mid-tier, and specialty retail, meaning QC benchmarks are always calibrated to the right standard, not a generic checklist.
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Factory-to-Floor Reality
Having spent years inside production environments, she bridges the gap that often opens between what a factory promises and what actually arrives on the retail floor, in spec, on time, and at cost.
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On-the-Ground Execution
With teams in Vietnam and China, Fiona and Rockhill Asia help brands create a lasting presence in Asia, whether through dedicated local support or by developing their own sourcing and production teams on the ground.